The digital consumer challenges the consumer goods industry

Automation of business processes ensures competitiveness!


Hardly any other industry is as fast-moving and shaped by competition as the consumer goods industry. In addition, there is price pressure, a lack of product diversification with increasingly critical consumers and a complex supply chain.


Today's digital consumer is more informed than ever before: product details, prices and where to shop next are just a "click" away. The speed of digital transformation and growing customer expectations pose immense challenges to consumer goods manufacturers in saturated markets.


They can only be countered with a high level of agility and constant innovation. This puts the development of technology-based and fully integrated omni-business models that focus on the customer at the top of the agenda for the industry.


We advise and support all processes in the consumer goods industry from budget, sales and production planning, disposition and procurement, production, logistics and shipping, marketing and sales to integrated shop solutions.