Am I sticking to our values of honesty, integrity, and regard and respect for other people?

Have I identified and fully understood all potential risks, including potential reputational damage?

Is what I'm doing ethical and consistent with our Business Principles and Code of Conduct?

Is it the right decision and am I leading by example?

Is what I'm doing legal and do I have the authority to do it?

If it became public knowledge, would I still be convinced that I did the right thing?